Stop Wasting Money on Google Ads That Don't Deliver
If you're a local home service business — like radon mitigation, mold remediation, foundation repair, septic/well services, specialized plumbing or HVAC, chimney sweeping, or similar trades — you've probably seen it:
Google's AI keeps pushing broad keywords, Performance Max campaigns, and "let the algorithm figure it out" strategies. You end up with high costs per lead, irrelevant clicks, and results that don't justify the spend. Your market is too specialized, your search volume too focused, and your ideal customers too specific for the big-net AI approach to work profitably.
That's where I come in.
With over 20 years as a freelance professional serving businesses across the country, I provide precision Google Ads management tailored for niche home service companies where standard automated playbooks fall short.
My Proven Approach for Better Results
I combine Google's powerful tools with hands-on strategy that actually fits small-volume, high-intent local markets:
Tight exact-match keywords focused on what real customers search for
Hyper-local geo-targeting with custom ads for each service area
Careful use of smart bidding (such as Maximize Conversions with realistic target CPA)
Pooled budgets and disciplined controls to avoid waste
Ongoing monitoring, negative keywords, and adjustments based on real performance — not just AI suggestions
The result? Higher-quality leads, lower cost per conversion, and campaigns you can afford that actually turn into profitable jobs — just like I achieved for a radon mitigation client who went from climbing, unprofitable costs to a sustainable 15% conversion rate on their best leads.
Why Businesses Choose Me
Specialized expertise for home services where broad AI strategies waste budget
Personal, one-on-one management (no large agency overhead or junior staff)
Transparent reporting and clear communication
Optional website/landing page optimization to turn more clicks into calls and jobs (leveraging my long background in website maintenance)
If your Google Ads feel expensive and ineffective — or if you're ready to start them the right way — I can help.
Ready to get more profitable leads without the waste?
Contact me today for a free Google Ads account audit and personalized recommendations. No obligation — just honest insights tailored to your business and market.
Please email info@normely.com